Essay on Pilgrimage of Grace Dbq - 2260 Words

The Pilgrimage of Grace was a religious uprising in York, England which started in late 1536 and finished in early 1537, where people lead by Yorkshire lawyer Robert Aske staged protests and demonstrations in opposition to King Henry VIII’s dissolution of monasteries and break from the Catholic Church. This rebellion was mostly aimed at Thomas Cromwell, who was Henry’s High Chancellor; and many of these marchers influenced Cromwell’s policies. The participants of the Pilgrimage of Grace had a goal to reinstate the Catholic Church, and a concern of the economic impacts caused by losing monasteries; those who opposed the movement had a goal to punish leaders and anyone associated with the movement and a political concern of losing power for†¦show more content†¦Within this document grouping, Document 1 is unreliable due to bias. In Document 1, since it is extracted from the â€Å"Oath of Honorable Men†, the source is biased because this oath was req uired for marchers to take if they wanted to be a part of the movement; therefore we are not surprised that the marcher holds these opinions because if they wished to participate in the movement but did not necessarily agree with every statement said within the oath, they would have no choice but to repeat it due to pressures from other marchers and desire to fight in the uprisings for several other reasons than simply to reinstate the Catholic Church. Participants in the Pilgrimage of Grace had many concerns about this negative impact that the King’s actions were causing. In Documents 4, 5, and 11, the shared concern of participants was for the negative economic impact of the dissolution of monasteries, caused from King Henry VIII’s break from the church (since the Church did not allow him to have his marriage annulled). Document 4 is a source from a Marcher’s ballad; it expresses participant’s concerns of the economic impacts of losing monasteries during to the 3 or 4 lines of the ballad, stating â€Å"†¦robbed, spoiled and shorn of cattle and corn, houses and lands.† These lines signify concern of economic impact since due to King Henry’s actions, the monasteries whichShow MoreRelatedPilgrimage of Grace Dbq1339 Words   |  6 PagesPilgrimage of Grace Document Analysis Desiring marriage to his mistress Anne Boleyn, and a subsequent male heir to the throne, King Henry VIII of England stood before the pope with a plea. He wanted to divorce his then wife Catherine of Aragon, who he had come to despise for failing to produce a male heir, and instead marry Anne. However, this request was met with adamant refusal by the pope, who deemed the divorce unholy as it was against the Catholic faith. Upon hearing that his request was deniedRead MoreIslamic and Christianity Essay13431 Words   |  54 PagesVO L U M E FOR TEACHERS ONLY The University of the State of New York 2 2 OF DBQ REGENTS HIGH SCHOOL EXAMINATION GLOBAL HISTORY AND GEOGRAPHY Tuesday, August 17, 2010 — 12:30 to 3:30 p.m., only RATING GUIDE FOR PART III A AND PART III B (DOCUMENT-BASED QUESTION) Updated information regarding the rating of this examination may be posted on the New York State Education Department’s web site during the rating period. Visit the site http://www.emsc.nysed.gov/osa/ and select the link

Risk Manager Can Make Optimal Use Of Insurance Finance Essay - Free Essay Example

Sample details Pages: 4 Words: 1268 Downloads: 3 Date added: 2017/06/26 Category Finance Essay Type Narrative essay Did you like this example? Recently, the subprime mortgage crisis and the European debt problems spread all over the world. Many companies were influenced by all kinds of problems and faced with risk loss. Therefore, corporate risk management becomes more and more important in operating business. Don’t waste time! Our writers will create an original "Risk Manager Can Make Optimal Use Of Insurance Finance Essay" essay for you Create order There are several kinds of risk management strategies. However, insurance is the most common and popular tool among these numerous strategies. In the crisis, many companies survived rely on the insurance. This essay will discuss the risk management and show the different types of risk management strategies. And it will focus on what the position of insurance is and how the risk manager makes optimal use of insurance as part of an overall risk management strategy. Risk management is identification, assessment prioritization risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events. Risk management solves the corporate risk, including price risk, credit risk and pure risk. Most big companies have a risk management department to deal with pure risk. And the risk manager is the leader of the department. The risk manager identifies loss risk, measures the probability of loss and chooses effect ive risk management strategies in order to maximize the corporate value. Risk Management Strategies Risk management strategy has mainly three parts, including risk control, risk financing and internal risk reduction. First of all, risk control is divided in loss prevention and loss reduction which mean risk manager increase ability of preventing potential loss and reduce the amount of risk events. Secondly, risk financing includes retention, insurance transfer, hedging and other noninsurance risk financing transfer. In retention way, corporate has its financing plan or establishes a captive insurance company. However, corporate can also buy an external insurance to transfer the risk. Using hedging method, corporate can sign contracts to reduce the loss when the price or exchange rate changes. Whats more, corporate can use the contracts to transfer the risk to other groups. Thirdly, internal risk reduction means corporate can prevent risk by itself, such as decentralising operating business or investing in an accurate future expectation. Insurance As the most common tool, insurance plays a significant role in corporate risk management. The shareholders are decentralised in many large companies. Although the corporate decentralisation reduces the risk as internal risk reduction, corporate receives more benefit from insurance. Insurance would reduce the cost of the claims processing and the loss control service and decrease the expected cost of loss control. It also decreases the probability of adopting the costly external capital for a new investment project and then increases the probability of accepting the new project. Whats more, it reduces the possibility of financing dilemma and the expected tax. In others small companies and private enterprise, the capital and shareholders are not decentralised enough. These companies are more risky than the decentralisation companies. Thus, insurance is necessary to reduce the potential loss. If risk occur, insurance is effective in risk averse and risk transfer. Otherwise, the compan ies will suffer great losses. However, insurance is not the best choice for every part of operating business. The insurance expense is always higher than the actual loss. If the risk manager buys the whole insurance, it would cost a large expenditure. It reduces the shareholder value which is against the risk management goal. The cost of risk is divided in expected cost of losses, cost of loss control, cost of loss financing, cost of internal risk reduction and cost of residual uncertainty. Insurance is a kind of cost of loss financing. If risk manager increase the cost of loss financing, the change in cash flow will decrease. It is bad for corporate operation. Make optimal use of Insurance Therefore, a risk manager should think over whether to purchase the insurance or not. The first step of risk management is risk identification. The risk manager can identify by analysing financial statements, discussing with department managers, having surveys with staffs and talking with insurance agents and risk management consultants. After risk identification, the risk manager should assess the probability and amount of risk. And it can be sorted out as a probability distribution. Then, the risk manager can divide them into controllable risk and Uncontrollable risk according to the probability. For controllable risk, the risk manager should consider whether it is low potential loss or high potential loss. The low potential loss is not necessary to purchase the insurance because the loss is too low that does not influence the corporate value at all when the risk occurs. Instead, the risk manager had better to make a financing plan which is a way of retention. At the same time , the manager can also use loss control strategy, such as using some feasible ways to reduce the probability and loss amount of the risk. For example, the corporate can fix the machine regularly and check the process more frequently. Through this strategy, the manager can save the insurance expenditure and reduce the risk from the change in insurance market. Moreover, it reduces the moral risk and prevents the excessive insurance cost and implicit tax. Finally, the fund can be used instead of become a cost. In addition, if it is high potential loss, the risk manager should purchase an insurance to prevent the large amount of loss. When the risk occurs, the risk manager can transfer the significant loss to the insurance companies. Otherwise, the corporate value will have a severe reduction. For uncontrollable risk and other unpredictable risk, insurance is necessary because it has a high probability of potential risk. Uncontrollable risk cannot be reduced by corporate actions. The refore, the risk manager should transfer the risk to the insurance company, avoiding the risk loss. Then the risk manager can make sure the corporate value isnt influenced by the risk loss. Additionally, some big companies establish a captive insurance company which is another kind of retention. The most important motivation of the captive is reducing expected tax. Besides, the captive can purchase reinsurance in one or more other insurance companies. Whats more, some special risks cannot be insured by external insurance companies or they are expensive. The captive can insure all the risk which the parent company is faced with. If the corporate has a captive, the risk manager can make a decision easily. The risk cost will reduce and the corporate value will go up. Furthermore, the risk manager should make an insurance plan for the employees. This insurance plan includes medical insurance, life insurance, disability insurance and dental insurance. It seems a large number of fun ds to purchase insurance for every employee. There is a sharing plan and non-sharing plan. The corporate reduce the wages of employees with sharing plan while it remains the original wages of employees with non-sharing plan. However, no matter using the sharing plan or the non-sharing plan, the insurance cost comes from the employees wages in the long run. With the employee insurance plan, both the corporate and the employees can reduce the tax expenditure. Whats more, the insurance plan can reduce the liquidity of employees and increase the productivity. Finally, the risk manager improves the corporate value. Conclusion In conclusion, insurance is a useful tool in risk management. The risk manager can make an optimal use of insurance by risk assessment. The risk of high potential loss and the uncontrollable risk should apply the insurance while the risk of low potential loss can be solved by a financing plan. Besides, some large company can establish a captive insurance company and then purchase reinsurance. Last but not the least, risk manager should purchase insurance for employees.

UK National Minimum Wage Should Be Raised - 812 Words

I think Britain can afford a higher minimum wage. I think we have worked hard to get to this point and we can start to enjoy the fruits of all that hard work. This was said by George Osborne the Chancellor George Osborne of the Exchequer and Second Lord of the Treasury of the United Kingdom. Gorge Osborne, through his statement above has shown that he is willing to increase the national minimum wage from  £6.31 to  £7 per hour which is above inflation. The National Minimum Wage was set up in 1998 to protect low-paid workers, which I think was a good idea. However, an increase in the UK National Minimum Wage will cause more harm to the economy, employment sector and even the society than the proposed good. Students may leave their primary aim of getting educated to go in search of jobs; employers will employ less numbers of people thereby increasing unemployment; and the economy will suffer lack of growth that might get Britain into bigger debts and quite possibly a recession. It is not a good move! Firstly, researchers from the Respected Organisation for Economic Co-operation and Development said Britain has more teenage dropouts than in most other countries. Almost one in five young people in the UK are not educated to A-level standard which is a shocking figure. Increasing the national minimum wage will encourage high school student to drop-out and go in search of jobs. What does the future hold for the upcoming generation? The society of today is looking to thisShow MoreRelatedThe Impact Of National Minimum Wage On South Africa s Income Inequality Essay1525 Words   |  7 PagesThe impact national minimum wage would have on South Africa’s income inequality should it be implemented. South Africa is still considered one of the countries which still consist of high income inequality. Economists argue that inequality is the most unavoidable part of the economic development and that it continues to increase in developing countries due to economic growth (Keeton, 2014). Inequality is a problem in countries such as South Africa, because it shifts the attention from bigger andRead MoreWhat Happens When Minimum Wage Essay703 Words   |  3 PagesWhat happens when minimum wage goes up to $15? If minimum wage is raised to $15 food price will rise on your favorite fast food restaurants like McDonalds, Taco Bell, Subway, KFC and many more. If minimum wage is put to $15 an hour some small businesses will shut down because they won’t have the money to pay their coworkers and if they don’t pay their workers they will end up quitting or some will end up suing the businesses and either way they would end up getting shut down or closed downRead MoreMinimum Wage Should Be Increased1057 Words   |  5 PagesRebecca Nevins Meredith Sides English 101 16 November 2015 Minimum Wage Should Be Increased Congress enacted the federal minimum wage in 1938, during the Great Depression. Congress had two goals; keeping workers away from poverty and boosting consumer spending for economic recovery. Today, there is a debate, whether we should increase the minimum wage again. Increasing the minimum wage is useful for several reasons. First, the current minimum wage has failed to keep up with inflation. Second, a higherRead MoreInternal And Internal Analysis Of Tesco1721 Words   |  7 Pagesexternal environment. Technological factors can take away or lower barriers to entry. They can also shrink minimum efficient production levels and sway outsourcing decisions. The environmental factors is to check the effect that the company is having on the environment. Legal Factors are factors cope with legal complications (Makos 2015). Strength of Tesco: First, Tesco is the largest retailers in UK, which has over 80 million people Shopping every week,  £69.7 billion sales and  £1.4 billion trading profitRead MoreEssay on The Minimum Wage Should Be Increased1048 Words   |  5 Pagesfederal minimum wage in 1938, during the Great Depression. Congress had two goals; keeping workers away from poverty and boosting consumer spending for economic recovery. Today, there is a debate, whether we should increase the minimum wage again. Increasing the minimum wage is useful for several reasons. First, the current minimum wage has failed to keep up with inflation. Second, a higher income level reduces employee turnover and increases efficiency and ultimately, raising the minimum wage doesRead MoreOrganization Background And New Plan Essay1332 Words   |  6 PagesChapter 1 Organization Background and new â€Å"plan† According to HMRC website, Her Majesty s Revenue Customs and Revenue Agency and the UK Customs is a non-ministerial department responsible for the British government for the collection of taxes, payment of certain forms of state support and the administration of other regulatory regimes including the national minimum wage. HMRC was formed by the merger of the Agency s Revenue and Customs and Excise of His Majesty, which entered into force on 18 AprilRead MoreThe Industrial Revolution : The World Into The Forward And Advanced World We Live1387 Words   |  6 Pagesconstantly seen as inferior. The Industrial Revolution impacted much of society, primarily the lives of women; although women were given job opportunities, their lives during the industrial revolution were unfortunate due to the working conditions, large wage gap, and lack of a social status. The Industrial Revolution is defined as an economic transition in society, specifically involving the means of production. The Industrial Revolution was started in order to specialize, mechanize, and organize theRead MoreThe Swot Analysis Of Waitrose1530 Words   |  7 Pageschain of super-markets in United Kingdom focused on the grocery business. The organization as of 2010 had 228 retail branches only in UK making it the 6th largest retailer with a market share of 4.3% in UK (Corporate Watch, 2012). The grocery business is a major contributor to the food industry and forms the core of the retailing venture attracting many market players in UK such as Tesco, Iceland, Somerfield, Sainsbury’s, and ASDA. This has led to intense competition compelling Waitrose to embrace a differentiationRead MoreResponsibilities and rights of employees and employers Essay1743 Words   |  7 Pagesarea of work. 1.1 List the aspects of employment covered by law The law in UK covers the following aspects: Minimum wage, Hours worked, Discrimination, Health and safety, Holiday entitlements, Redundancy and dismissal, Training, Disciplinary procedures, Union rights and consultation, among many others. Labour law covers the deal between employee and employer, Health and safety cover the work conditions, and minimum wage and other law set basic compensation levels. Within our area of work we alsoRead MorePrimark3530 Words   |  15 Pagescustomers in Milan should be generation Y, which has nearly 400 thousand people. (The age structure of Milan is shown in Appendix 3). Moreover, Milan is one of the most fashionable capitals in the world. There are many world famous brands such as Armani and Prada in Milan, which are very valuable and expensive. However, because of the Eurozone crisis, even though people in Milan chase fashion, they have less disposable income to afford these expensive products (Hiscott, 2015). Primark should target these

Analysis Of Marketing Strategies Of Boost Juice Free Sample

Question: Discuss about theAnalysis of Marketing Strategies of Boost Juice. Answer: Introduction The report would discuss the marketing strategies of Boost Juice by analyzing the marketing mix of the company. The report would help to study the marketing strategies of the company through 4Ps of marketing mix. Further, SWOT analysis would help to evaluate strengths, weaknesses, opportunities and threats of Boost juice. A competitor and market analysis would help to understand the market scenario of juices in Australia. Company Background Boost Juice is a retail chain of fruit and vegetable juices which was founded by Janine Allis in the year 2000. The brand was to develop with the idea to offer healthy food to the people of Australia and encourage them to lead a healthier lifestyle. The brand has acquired huge market segment within short duration through its innovative products and services. Boost Juice has established over 350 stores across the world which are operating in seventeen countries (Manicaros, 2016). The major market segment comprises of teenagers who are more health conscious. Boost is consistently working to enhance its operations and grow its business over a period of time. Market Segment Boost juice offers fresh juice bars to encourage a healthier lifestyle. With the rising obesity and overweight concerns among the consumers, people have begun to prefer healthy food choices (Pacific Magazines, 2013). The problem of obesity has been observed mostly among the children and 25 percent of the children are obese in Australia (AIHW, 2017). This is the reason that 50 percent of the customers of Boost Juice are students (Mason, 2015). The parents and retailers occupy 40 percent of the market share (Wright, 2010). The office executives occupy the remaining share. The majority of people prefer fresh juices and 60 percent of the consumers are females. The company has a scope to target the male market through its marketing mix of 4Ps and introducing products for the males. Product Brief Boost Juice offers almost every variety of juice to satisfy its customers ranging from smoothies to bars. It offers different fruit juice bars, boosters, protein and energy drinks, snacks and other juices and smoothies made up of fresh fruits and vegetables (Boost Juice, 2017). Boost Juice Bar is the most selling product of the company and has supported the growth of the company by generating huge sales revenue. Juice bars are prepared from fresh juices and vegetables to offer a unique consumer experience. The juices range include variety of flavor such as mint condition, veggie garden, immunity juice, wild berry juice, energizer juice and two five juice. The product attracts the consumers who are health conscious and look for healthy food choices. Competition Though Boost Juice has developed its own brand in the market through its innovation and providing great consumer experience, still it faces competition from Starbucks and Pulp juice. Boost juice acquired Viva juice in 2004 to prevent the competition from the firm. Starbucks is a US based coffee retail chain with its international operations across the globe. It has established itself as a premium brand through its premium pricing strategy and offering unique customer experience. It offers blends of coffee, shakes, snacks and other products (Starbucks, 2017). Starbucks entered Australian market with the aim to become the most successful chain in Australia, but failed due to its brand perception and marketing strategies (Brook, 2016). The brand was perceived as an arrogant because of its unnecessary high prices (Brook, 2016). Pulp juice is another brand which is known for providing natural fruit juice which has low fats and calories. The brand has not been able to position itself because of lack of right marketing strategies. Easy way is also a competition for the company with its unique product tea beverage. Distribution Boost Juice offers its wide range of products through its exclusive outlets and stores across the Australia. The company opened more than 200 retail stores in the country in just seven years time period (Boost Juice, 2012). The company adopted an innovative approach to provide fresh fruit juices to the customer through its retail outlets. The brand ensures a great consumer experience on every customer visit through its blend of juice flavors and overwhelming services. The company has opened its retail outlets in the countries Thailand, Malaysia, Dubai, Kuwait, Germany, South Africa, Hong King, Macau, Lithuania, Portugal, Singapore and UK to expand its operations overseas (Boost Juice, 2012). Boost juice has also introduced Boost Mobile Van to increase its customer reach ability and target professionals and office executives. SWOT Analysis SWOT analysis of Boost Juice would help to analyze the strengths and weaknesses of the company and analyze the market conditions for growth and opportunities. Strengths Boost juice has an innovative concept of providing fresh fruit juices through retail outlets and offering a unique consumer experience. The company has established its strong market position through its blend of products and services and has strong brand recognition in the country. It provides 98 percent fat free products to encourage healthier lifestyle. It makes use of right promotional and advertising campaigns to capture the target market. Further, it has established its loyal customer base through its popularity among the consumers. Boost juice has adopted very convincing approach to engage the customers by asking them through emails in case they were not happy with the services. The company has a very strong financial security with credible resources. The company has captured the international markets of Malaysia, Hong King, Singapore, Dubai, Kuwait, Germany and other foreign countries. The company has also adopted licensing system to expand its market overseas which has been achieved through its decision making process. Weaknesses The company has to bear huge cost to run its marketing and promotional activities because of its huge focus on branding. Boost juice has to take care of the different laws and regulations to successfully operate in international market to ensure health of the consumers. Juices and smoothies are perishable products and thus, require higher regulations to ensure safe product. The company is involved into very narrow product range of juices and smoothies and could extend its product range to increase its target audience and attract greater number of customers. The primary market segment of Boost juice comprises of young teenagers and the secondary market consists of adults up to 30 years of age, which is a very small market segment. The market segment of office executives and professionals is still unexplored. Consumers prefer to have juices only during the summer season and prefer to have hot drinks such as coffee or tea during the winters. The company witnesses significant drop in the sales figure in the winter season which affects the profitability of the company (Seek, 2017). The company also lacks effective management of its employees which can affect the employee competency and overall productivity of the firm. The preparation of the product requires huge amount of time and the customer does not like waiting for longer period. Opportunities Boost juice has great opportunity to target the countries of Asian market which are the emerging economies. It can expand its operations through increasing its marketing and advertising activities. Further, the company can also introduce new range of products to increase its winter sales such as sandwiches, pastries and hot drinks to attract customers during the winter season and increase its sales revenue. The company can also explore alternate sourcing activities in the market of Asia to lower its manufacturing costs. The company can also explore different channels of buying and selling such mobile application and online order placement. Boost juice has great scope to expand its geographical market and increase its sales revenue by controlling the distribution system effectively. Threats Boost juice faces severe competition from its rivals easy way, pulp juice and Starbucks. The availability of packaged fruit juices in the market also affects the sales of Boost juice. Further, the sales are also affected by the market conditions such as increasing interest rates and fuel prices. The rising rates and prices affect the disposable income of the consumer which eventually affects the sales of the company. The company faces challenges in its overseas operations because of involvement of perishable product in the preparation of juices and smoothies. Goals and Objectives The mission of the Boost Juice is to become one of the worlds most famous and loved brands (Boost Juice, 2017). The company follows a love life philosophy to engage its customers through its combination of juices and smoothies. Its marketing objectives are: Juxtaposed: Boost juice plans its advertising campaigns which have a juxtaposed effect on the consumers. Assimilation: Boost juice has adopted a very interesting method of engaging with the customers by taking individual feedback via email. Each and every customer response is checked by the company to improve the existing process of the company and integrate innovative methods. Make our mark: The company takes complete responsibility of its products and services to make its mark on the consumers. The goal and objective of Boost juice is to cater a large market segment by expanding its target market and widening the age group of consumers. Boost juice plans to increase its market share by 5 to 10 percent by offering innovative product and services. The company has also plans to expand its market through new channels from where consumers could buy their desired product. Marketing Mix: 4 Ps Marketing mix helps to develop marketing strategies through the 4Ps: product, price, promotion and place (Lee, 2000). Product strategy helps to develop the suitable product for the consumer through product differentiation and market segmentation (Lamb, Hair, and McDaniel, 2008). Price stands for pricing strategy which is defined as per the targeted market segment. Promotion stands for marketing and advertising strategies to create relationship with the customers. Place stands for the location which is important factor in a retail business. Product Boost juice has very well identified the need of the market and implemented the same in its product strategy. Australia is witnessing rising obesity and excess weight problems among the population and one fourth of the children population is obese (AIHW, 2017). As per the recent study, the cause for overweight has been found as diet structure of the people (MacBean, 2014). Sugar and fat forms a major portion of the diet of an Australian. The rising health diseases such as diabetes, cancer and cardiovascular diseases have alarmed the government of Australia. The government of Australia is taking initiatives to create health awareness among the public (MacBean, 2014). The increasing health concerns in Australia among the public has led to create demand of a healthier product in the market (Australian Food News, 2016). Boost Juice took the advantage of the situation and introduced the fresh fruit and vegetable juices in the market to avail the advantage of the market circumstances. The company introduced a wide range of products such as Fruit Juice Bars, protein and energy juices, energy boosters, calorie counters and boost snacks to satisfy the need and requirement of the consumer. The innovative products of fresh juices and smoothies attract a large number of people because of the nutrition value (Cormack, 2016). Further, it also gives the users a choice to create their own customized product. It provides juices and smoothies which are 98 percent fat free. Price Boost Juice was introduced in the market to compete with the soft drinks such as Coca cola, Pepsi and other non-alcoholic beverages. There is a huge competition within the soft drink market because of which health drinks have smaller market segment. The time when the company was launched, people were only consuming soft drinks and sugared juices which were detrimental for the health of the people. Now, Janine Allis launched the brand to target the market segment of soft drinkers. In order to target mass market segment, the company adopted low cost leadership strategy which proved very effective for the company and attracted large consumer base towards the fresh juices. Cost leadership marketing strategy is used to deliver the message to the audience that the company provides the product at the lowest possible cost (Schermerhorn, 2010). It has been proved as one of the most effective strategies to capture the market share in a very short duration. A company has to work hard to maintai n its low prices and has to consistently manage its operational activities to reduce its prices (Schermerhorn, 2010). Boost juice has maintained its low prices and maintaining its product quality at the same time. Boost Juice has been able to capture strong hold over the market by offering economical priced juices and has penetrated the market. The consumers buy the fresh juices without giving any second thought because of the companys economical pricing strategies. Place Boost Juice provides fresh fruit and vegetable juices to its customers. In order to provide freshly made juice, the company has opened its retail outlets across the country. Boost juice also operates on a franchising model system. Within a very short duration, the company has established over 100 stores across the country. Promotion Boost juice invest heavily into the marketing and advertising to promote its products and services. Boost juice advertises its products on television, internet, radio, billboards and posters to directly reach its target customer (Dias, 2016). Boost Juice also launches promotional offers to increase its sales such as buy one get one free, happy hours, buy one get 50 percent off and special offers for kids and occasions (Serrels, 2016). The company offers different promotions during festive season and occasions to attract the customers. Boost Juice has its own customized website which has been attractively designed by displaying all the products of the company. The website gives every detail about the company, products, stores, new launches and other updates of the company. Further, Boost Juice has adopted itself with the emerging technology to survive in the changing business context. It heavily uses digital marketing to connect with its primary market segment of teenagers (Coyne, 2016). It has created its own page on the Facebook to promote its newly launched products and exciting offers (Autsin, 2016). The strategy was adopted because Australians spend their half days every week, which counts to 12 hours, on Facebook (Hill, 2016). Social media is an emerging industry and has created huge consumer base. Apart from traditional promotional activities, the company has successfully established its brand image in the market through its services and innovative products. Conclusion The report has successfully discussed the marketing strategies adopted by the company Boost Juice. The primary target market of boost Juice comprises of teenagers and the secondary market consists of adults up to the age of thirty. Though, Boost Juice is the largest retail chain in the southern hemisphere, yet it faces competition from Pulp Juice, Easy way and Starbucks. SWOT analysis revealed that its core strength is its global brand recognition and innovative products. It has a great opportunity to expand its operations in the Asian market. The brand has very appropriately made use of the 4Ps of marketing mix. It rightly deployed product strategy by introducing fresh fruit and vegetable juices in the market to satisfy the need of the consumer. The product was launched due to its demand in the market. Further, it uses cost leadership strategy to compete with the soft drink industry. It heavily invests into marketing and advertising to promote its products through different channels . References AIHW. (2017). Overweight and obesity. Australian Institute of Health and Welfare. Available at: https://www.aihw.gov.au/overweight-and-obesity/ [Accessed Online 28 Jan 2017]. Australian Food News. (2016). Packaged fruit juice brands downward shift in mature market. Australian Food News: Thought For Food. Retrieved from: https://www.ausfoodnews.com.au/2016/11/02/packaged-fruit-juice-brands-downward-shift-in-mature-market.html [Accessed Online 29 Jan 2017]. Autsin, K. (2016). Drinks 'study' gets a boost. ABC. Available at: https://www.abc.net.au/mediawatch/transcripts/s4537435.htm [Accessed Online 29 Jan 2017]. Boost Juice. (2012). Boost Study Kit. Boost Juice. Available at: https://www.boostjuice.com.au/wp-content/uploads/2011/08/A4173_BBB_Study-Kit_2012_v1.pdf [Accessed Online 28 Jan 2017]. Boost Juice. (2017). Fresh Juice Bar. Boost Juice. Available at: https://www.boostjuice.com.au/juices [Accessed Online 28 Jan 2017]. Brook, B. (2016). Starbucks coffee is quietly expanding in Australia after humiliating retreat eight years ago. News.com. Available at: https://www.news.com.au/finance/business/retail/starbucks-coffee-is-quietly-expanding-in-australia-after-humiliating-retreat-eight-years-ago/news-story/b7f136c4d78f24aaa600a3822b1e31b4 [Accessed Online 29 Jan 2017]. Cormack, L. (2016). How nutrition in on-the-go drinks from Boost Juice, Nudie and McDonalds compares. The Sydney Morning Herald. 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